Hello! I’m Anna, a curious-minded designer and researcher. Learn more about me, and explore some of my work below.

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Helping new students understand and enrol in subjects

Open Universities Australia

Redesign of course pages to clarify information and value propositions. Growing conversions of leads and new enrolments.

 

Helping prospects choose a course

Open Universities Australia

An improved experience to help prospects “help me choose” the right tertiary education course options, based on their needs.

 
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Improving and personalising the shopper’s account experience

Target Australia

This project aimed to improve the Login and My Account experience of existing Target online customers.

 

Reimagining the online Insurance quote application

Suncorp Insurance

A collaborative project to reimagine the insurance quote application. The goal was to increase the user’s comprehension and ease of completing the application, leading to an increase in sales.

 
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Making it easier for visitors to navigate and browse

Suncorp Insurance

Improving the clarity of the Information Architecture and menu navigation based on UX research, to increase the ease, accuracy, and directness of finding what users are looking for.

 

Testimonials

Testimonials

“Anna is the definition of a customer-centric being.

She has done an amazing job of facilitating user interviews, testing and research and ensuring the customer is always the core of everything we do. She has been diligent in her analysis and finding 'golden nuggets' of feedback, inspiration and customer emotion.

Anna lives the ‘act for customer’ value in her day-to-day and it's been a core component of the team’s discovery activities, particularly in experimentation as well as full releases to our consumers.”

- Anuj, Business Analyst

“Anna consistently elevates projects with elegant, technically sound user experiences.

She possesses an impressive knack for bridging the gap between design and engineering. Anna's ability to communicate effectively with engineers ensures that her designs not only look fantastic but are also implemented smoothly. Her approach is pragmatic, and she has an innate understanding of how to balance user-centric design with technical feasibility..”

- Kaiz, Senior Front End Engineer

“Anna is super collaborative, easy to get along and approachable.

It is evident with the way she collaborates with the team on the current development and her active contribution throughout Discovery. She genuinely cares for everyone and is respectful of others. It’s a pleasure to be around her.

I really enjoyed the design workshop she led and facilitated to accelerate our discovery. It strongly indicates her outcome driven approach and leadership skills.”

- Neeti, Senior Product Manager

“Anna shows complete empathy for our users, balanced with a clear understanding of business goals and key metrics.

In addition to being an expert in her own right as a great UXer, she's just a fantastic colleague to work with. She opens up her discovery and research practices inviting all team members to contribute meaningfully; through doing this she shows how much value there is in having engineers, product managers, content people and different perspectives involved in the design practice.”

- Cat, Senior Content Designer