“Anna is the definition of a customer-centric being.

She has done an amazing job of facilitating user interviews, testing and research and ensuring the customer is always the core of everything we do. She has been diligent in her analysis and finding 'golden nuggets' of feedback, inspiration and customer emotion.

Anna lives the ‘act for customer’ value in her day-to-day and it's been a core component of the team’s discovery activities, particularly in experimentation as well as full releases to our consumers.”

- Anuj, Business Analyst

“Anna consistently elevates projects with elegant, technically sound user experiences.

She possesses an impressive knack for bridging the gap between design and engineering. Anna's ability to communicate effectively with engineers ensures that her designs not only look fantastic but are also implemented smoothly. Her approach is pragmatic, and she has an innate understanding of how to balance user-centric design with technical feasibility..”

- Kaiz, Senior Front End Engineer

“Anna shows complete empathy for our users, balanced with a clear understanding of business goals and key metrics.

In addition to being an expert in her own right as a great UXer, she's just a fantastic colleague to work with. She opens up her discovery and research practices inviting all team members to contribute meaningfully; through doing this she shows how much value there is in having engineers, product managers, content people and different perspectives involved in the design practice.”

- Cat, Senior Content Designer

“Anna is super collaborative, easy to get along and approachable.

It is evident with the way she collaborates with the team on the current development and her active contribution throughout Discovery. She genuinely cares for everyone and is respectful of others. It’s a pleasure to be around her.

I really enjoyed the design workshop she led and facilitated to accelerate our discovery. It strongly indicates her outcome driven approach and leadership skills.”

- Neeti, Senior Product Manager

“Anna has helped to reinvigorate me and the team's interest and understanding of our customers.

Between updating our regular customer interview plan, developing our customer journey map, or even talking continuous discovery with me and how we apply it - she's finding ways to uplift and 'continuously improve' this stream of work for me and the team.”

- Asha, Product Manager

“Anna is a breath of fresh air to any team.

She understands the business, tech and customer needs and finds a great balance in designing a solution to meet all these needs. At Target she expressed an interest in becoming better at her UX research skills and she was like a sponge, absorbing everything I shared with her.”

- Kat, UX Researcher

“I've really enjoyed seeing your design thinking grow in the last few years.

You have really helped to shape and simplify the Suncorp site as it stands today! Always ready to chat, open to feedback and also honest in giving feedback as well which I really appreciate.”

- Stephanie, Product Owner

“Anna has done a great job in bringing the customer voice into the team.

The impact of having UX capability in our team over the last few months has been a revelation. Anna has been able to get the team excited and engaged with the designs and concepts she brings to the team.”

- Michael, Tech Lead

“She keeps the customer at heart and is curious to continuously learn about our users.

It is evident from the regular user interviews she is running weekly and the constructive manner in which she keeps sharing the insights with the team to aid our current work in progress and future strategy.”

- Neeti, Senior Product Manager